Job Description:    

We are seeking an innovative and strategic Digital Strategy Lead to spearhead our digital marketing initiatives and drive business growth through data-driven strategies. As an expert-level leader, you will develop, implement, and oversee comprehensive digital strategies that align with overall marketing goals and elevate the brand’s online presence.   

You will work closely with cross-functional teams including marketing, product, sales, and analytics to ensure seamless execution and optimization of digital campaigns across multiple channels.   

Key Responsibilities:   

• Develop and lead the execution of integrated digital marketing strategies that drive customer acquisition, engagement, and retention.
• Identify growth opportunities through market analysis, customer insights, and competitive research.
• Oversee multi-channel campaigns including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Collaborate with creative and technical teams to deliver compelling digital experiences and innovative marketing solutions.
• Use data analytics and key performance indicators to measure the effectiveness of digital strategies and optimize campaigns accordingly.
• Lead digital transformation initiatives to improve marketing technology stack and automation capabilities.
• Manage digital marketing budgets, timelines, and resources efficiently.
• Mentor and lead a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
• Present strategy updates and campaign results to senior leadership and stakeholders.

Requirements:

• Bachelor’s degree in Marketing , Business, Communications, or related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing strategy, with proven success in leadership roles.
• Strong expertise in digital marketing channels, tools, and analytics platforms.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Strong communication and presentation skills.
• Experience with marketing automation, CRM, and digital advertising platforms.
• Ability to adapt quickly to changing market dynamics and technological advancements.